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NEW YORK, March 16, 2011 – Home Skinovations today announced that the Silk’n family of home hair removal devices has been selected as the About.com 2011 Readers' Choice Award for best laser or IPL home device. Now in its fourth year, the About.com Readers' Choice Awards honor the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more, as selected by its readers.
"This year's Readers' Choice Awards program had a record number of nominations submitted across more than a dozen categories and featured hundreds of finalists," said Margot Weiss, managing editor, About.com. "We are thankful to all our readers for their participation and congratulate Silk’n on their success."
“We are very pleased to accept this award. Silk’n received more than 50% of the total votes in this category, proving Silk’n to be a true leader in this category, “ said Moshe Mizrahy, CEO, Home Skinovations. “We thank everyone who voted and are pleased to be recognized for the impact we have on the lives of our Silk’n users.”
Other hair removal companies in the category include Tria and the non-FDA cleared VISS IPL.
To purchase Silk’n or learn more, visit www.silkn.com or call customer assistance at 877-DO-SILKN (877-367-4556).
About Home Skinovations Ltd
Home Skinovations Ltd. is a private company founded in Israel in June 2006, with a mission to develop, manufacture and distribute the safest and most effective home-use aesthetic devices and products. Its team of skilled scientists, engineers and management and marketing executives have a successful track record of introducing innovative light-based and laser products to the global aesthetic devices market. With over 100,000 users worldwide, the Silk’n family of devices includes Silk’n™, SensEpil™ and BellaLite™ which use the clinically studied and proven Home Pulsed Light™ (HPL) technology.
About The About Group
The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
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